Retour aux offres

Demand Generation Manager

À propos

Agicap is a group of entrepreneurial minds united by a love of helping businesses grow, a passion for problem-solving, and a soft spot for cash flow.

Agicap is fundamentally rethinking the way businesses plan and manage one of their biggest pain points, naturally cash flow, that by centralising their bank accounts and their management and forecasting tools, to allow leaders to focus their efforts on the fundamental essentials: analysis and decision-making.

Agicap is 100% intuitive digital cash flow forecasting and management software, for modern businesses that want to know exactly what their financial future holds and how to optimise it. Cashflow forecasting and management is the gateway to financial decision-making. Whether you want to hire a team member, open an extra office, invest in new equipment or simply pay an upcoming bill it’s important to know you have the cash to afford it.

Agicap lets you make data driven decisions.. It is an easy to use but complex Business Management System which lets you drive your company and team performance All from one place, even from home office.

Founded in 2016, right in the heart of the city of Lyon. From 3 founders, with more than $121 million raised since 2019, they have grown to be more than 550 people strong across Lyon, Berlin, Paris, Milan and Barcelona, (soon to be many more)!

Agicap is the number one solution that is helping more than 6000 businesses across Europe, have better cash flow habits and a firm grasp on the future of their business, in industries such as retail, hospitality and manufacturing.

Descriptif du poste

We are looking for a data-driven and strategic Demand Generation Manager to drive targeted account engagement and always-on marketing campaigns. You will be responsible for developing and executing account-based marketing (ABM) strategies while optimizing evergreen, full-funnel campaigns to nurture leads and driving pipeline growth.

At Agicap our target audience are finance professionals in mid-sized businesses. Working closely with the Performance Marketing Manager and the Global Campaign Manager, you will ensure that our campaigns are aligned, optimized, and delivering measurable impact.

Key Responsibilities :

  • Work closely with Sales and SDRs to prioritize and segment target account lists, ensuring lead quality and alignment on conversion strategies.

  • Develop and execute a comprehensive B2B marketing strategy that combines Account-Based Marketing (ABM) with always-on, full-funnel campaigns to drive pipeline growth.

  • Build and optimize multi-channel ABM campaigns targeting high-value accounts through personalized messaging, intent-based outreach, and sales alignment.

  • Partner with product marketers and sales to plan and execute one-off and always-on campaigns across email, web personalization, advertising, and content syndication.

  • Design and manage evergreen lifecycle campaigns that nurture leads, accelerate deal velocity through automated workflows and segmentation.

  • Collaborate closely with sales, product marketing, and content teams to craft relevant messaging, assets, and engagement strategies tailored to different customer segments.

  • Leverage marketing automation tools (HubSpot) and ABM platforms to execute and scale personalized campaigns.

  • Track, analyze, and optimize campaign performance using KPIs such as engagement rates, pipeline influence, lead-to-customer conversion, and retention metrics.

Profil recherché

  • 3-6+ years of experience in B2B SaaS marketing, demand generation, ABM, or lifecycle marketing.

  • Prior experience in a B2B SaaS company.

  • Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot, etc.) and ABM platforms (6sense, DemandBase, etc.).

  • Strong understanding of buyer journeys, personalization, and intent-driven marketing strategies.

  • Data-driven mindset with experience analyzing campaign performance, extracting insights, and optimizing for conversions.

  • Proven ability to work cross-functionally with teams such as sales, content, product marketing, or design.

  • Experience with paid media is a plus.

  • French language skills are a plus.

Process de recrutement

  • Phone call with Anaïs, Talent Acquisition

  • Interview with Céline, Head of Online Acquisition

  • Case study preparation

  • Oral restitution of the practical case to Bertrand, Chief Marketing Officer, and Céline, Head of Online Acquisition

Informations complémentaires

  • Type de contrat : CDI
  • Lieu : Lyon, Berlin
  • Télétravail ponctuel autorisé
Postuler

Voir toutes les offres de Agicap