The Marketing and Product teams at Swan bring our product to life for prospects and partners. In this role, you will work closely with Marketing, Product, Sales, and Account Management to define how we go to market and how we position our products with prospects and partners.
Swan is growing quickly, and this role offers the opportunity to build and scale our product marketing engine. You will create clear and engaging ways to communicate our product, translate complex information into compelling messages, and turn customer and market insights into impact.
✨ Your mission
As Product Marketing Manager, you will make Swan’s products easier to understand, easier to position, and easier to bring to market.
You will connect customer needs, market context, and product capabilities to create clear messaging and compelling product narratives. Working across Product, Marketing, Sales, and Account Management, you will help Swan communicate its value to prospects, partners, and customers, while giving internal teams the content and tools they need to engage effectively.
✨ Main tasks
Build a strong understanding of Swan’s customer verticals, target audiences, business needs, and competitive environment.
Define clear, differentiated messaging and positioning for Swan’s products and capabilities.
Partner with Product and Marketing to prepare and execute go-to-market plans for new products, features, and releases.
Translate complex product and technical concepts into simple, relevant, and engaging stories.
Develop sales collateral and enablement materials for Sales and Account Management teams.
Support internal teams with the information and tools they need to present Swan’s products clearly and consistently.
Use customer feedback, market developments, and industry trends to improve our messaging and identify new opportunities.
Monitor the impact of product marketing initiatives and use insights to improve future launches and campaigns.
✨ Curious about your future team?
Reporting to Claire, Product Lead Manager, you will join the Marketing team at an important stage in its development.
Today, the team is made up of four expertises (Demand Generation, Partner Marketing, Content & Comms and Product Marketing) and will double in size over the next month!
You will work alongside a small group of smart, committed, and ambitious people who are building the foundations of a marketing organisation that will scale quickly in the coming years.
You will also be a key partner and advisor to the Sales and Account Management teams. With your ability to describe products in simple, clear, and engaging ways, you will have a strong understanding of upcoming features and releases and bring them to life for our partners.
